It’s been ages since I’ve sent out a newsletter. Perhaps it’s become TOO Irregular!
Anyway, here’s a brand new video that I created for the
Canadian Association of Professional Speakers.
If you need to grow your business, this can help!
3 Key Messages to Grab Your Prospects’ Attention
They have added dramatic music to the video, just to let you know! 

Please let me know what you think of this video
and how you would like to use these ideas!
You can make a comment below.

Cheers,
Shelle

For those of you who want to learn and teach new skills quickly and effectively, here is a great piece of news.
David Gordon and Graham Dawes have produced a followup to their excellent book on Modelling; Expanding Your World.
They say:
“Ever ask yourself, “How does this person do that?” …and wish that you could do it as well? At the beating heart of everything we do is an essential set of patterns. Modeling is the process of eliciting those essential patterns.”

The new book is called: The Modelling Tutorial.
You can greatly enhance your learning/teaching skills with these 2 e-books.

Enjoy!
Cheers from Sydney at the NLP Conference.

The Inauguration Speech and First Week in Office – Predicting Trump’s Behaviour

Donald Trump has made his first address and had his first week in office. People everywhere have been commenting, lamenting, protesting and some defending. (My Facebook news feed is full of this, including pleading from some to have a respectful conversation about it all.)

Once again I thought it might be interesting to see which LAB Profile® Triggers were behind his  speech, analysed by my patented Libretta® software. (www.weongozi.com)

And I also identified the Motivation Triggers™ behind his actions in his first week as president.

The three triggers Libretta® identified in President Trump’s speech were:

Toward Motivation Trigger™

People who are in a Toward mode are focusing on what they want and their goals. They want to achieve something and focus on where they are heading. (Libretta® doesn’t specify how precise someone’s goal is, only whether she or he is focused on moving toward something she or he wants.)

Away From Motivation Trigger™

When people are in an Away From mode, they pay attention to what is wrong or should be prevented and avoided. They are motivated to get away from the things that bother them.

Internal Motivation Trigger™

People who are in Internal mode are deciding for themselves, based on what is important to them. They tend to reject ideas when told what to do.

Here is the transcript with the Motivation Triggers™ listed by section. I divided the text up, creating different sections based on themes in order to identify the different Motivation Triggers™ as the theme changed. After the text, I will make some commentary.

Transcript with Motivation Triggers™
(If you don’t wish to read the text of the speech, you can scroll down to the analysis.)

TRUMP: Chief Justice Roberts, President Carter, President Clinton, President Bush, President Obama, fellow Americans and people of the world, thank you. (APPLAUSE)

We, the citizens of America, are now joined in a great national effort to rebuild our country and restore its promise for all of our people. (APPLAUSE)

Together, we will determine the course of America and the world for many, many years to come. We will face challenges, we will confront hardships, but we will get the job done.

Every four years, we gather on these steps to carry out the orderly and peaceful transfer of power, and we are grateful to President Obama and First Lady Michelle Obama for their gracious aid throughout this transition. They have been magnificent. Thank you. (APPLAUSE)

Today’s ceremony, however, has very special meaning because today, we are not merely transferring power from one administration to another or from one party to another, but we are transferring power from Washington, D.C. and giving it back to you, the people. (APPLAUSE)
INTERNAL

For too long, a small group in our nation’s capital has reaped the rewards of government while the people have borne the cost. Washington flourished, but the people did not share in its wealth. Politicians prospered, but the jobs left and the factories closed. The establishment protected itself, but not the citizens of our country. Their victories have not been your victories. Their triumphs have not been your triumphs. And while they celebrated in our nation’s capital, there was little to celebrate for struggling families all across our land. (APPLAUSE)

That all changes starting right here and right now because this moment is your moment, it belongs to you. (APPLAUSE)

TRUMP: It belongs to everyone gathered here today and everyone watching all across America. This is your day. This is your celebration. And this, the United States of America, is your country. (APPLAUSE)

What truly matters is not which party controls our government, but whether our government is controlled by the people. (APPLAUSE)

January 20th, 2017 will be remembered as the day the people became the rulers of this nation again. (APPLAUSE)

The forgotten men and women of our country will be forgotten no longer. (APPLAUSE)

Everyone is listening to you now. You came by the tens of millions to become part of a historic movement, the likes of which the world has never seen before. (APPLAUSE)
AWAY FROM

At the center of this movement is a crucial conviction that a nation exists to serve its citizens. Americans want great schools for their children, safe neighborhoods for their families, and good jobs for themselves. These are just and reasonable demands of righteous people and a righteous public.

But for too many of our citizens, a different reality exists: mothers and children trapped in poverty in our inner cities; rusted out factories scattered like tombstones across the landscape of our nation; an education system flush with cash, but which leaves our young and beautiful students deprived of all knowledge; and the crime and the gangs and the drugs that have stolen too many lives and robbed our country of so much unrealized potential.

This American carnage stops right here and stops right now. (APPLAUSE)

We are one nation and their pain is our pain. Their dreams are our dreams. And their success will be our success. We share one heart, one home, and one glorious destiny. The oath of office I take today is an oath of allegiance to all Americans. (APPLAUSE)

For many decades, we’ve enriched foreign industry at the expense of American industry; subsidized the armies of other countries, while allowing for the very sad depletion of our military. We’ve defended other nations’ borders while refusing to defend our own. (APPLAUSE)

And spent trillions and trillions of dollars overseas while America’s infrastructure has fallen into disrepair and decay. We’ve made other countries rich, while the wealth, strength and confidence of our country has dissipated over the horizon.
NO PARTICULAR TRIGGER IS DOMINANT (Note: I tried dividing this section into smaller parts, but each paragraph revealed no dominant pattern in the language structure.)

Trump: One by one, the factories shuttered and left our shores, with not even a thought about the millions and millions of American workers that were left behind. The wealth of our middle class has been ripped from their homes and then redistributed all across the world.

But that is the past. And now, we are looking only to the future. (APPLAUSE)
AWAY FROM

We assembled here today are issuing a new decree to be heard in every city, in every foreign capital, and in every hall of power. From this day forward, a new vision will govern our land. From this day forward, it’s going to be only America first, America first. (APPLAUSE)

Every decision on trade, on taxes, on immigration, on foreign affairs will be made to benefit American workers and American families. We must protect our borders from the ravages of other countries making our products, stealing our companies and destroying our jobs.
(APPLAUSE)

Protection will lead to great prosperity and strength. I will fight for you with every breath in my body and I will never ever let you down. (APPLAUSE)

America will start winning again, winning like never before. (APPLAUSE)

We will bring back our jobs. We will bring back our borders. We will bring back our wealth. And we will bring back our dreams. (APPLAUSE)

We will build new roads and highways and bridges and airports and tunnels and railways all across our wonderful nation. We will get our people off of welfare and back to work, rebuilding our country with American hands and American labor. (APPLAUSE)

We will follow two simple rules; buy American and hire American. (APPLAUSE)
TOWARD

We will seek friendship and goodwill with the nations of the world, but we do so with the understanding that it is the right of all nations to put their own interests first. We do not seek to impose our way of life on anyone, but rather to let it shine as an example. We will shine for everyone to follow. (APPLAUSE)

We will reinforce old alliances and form new ones and unite the civilized world against radical Islamic terrorism, which we will eradicate from the face of the Earth. (APPLAUSE)

At the bedrock of our politics will be a total allegiance to the United States of America, and through our loyalty to our country, we will rediscover our loyalty to each other. When you open your heart to patriotism, there is no room for prejudice. (APPLAUSE)
AWAY FROM AND INTERNAL

The bible tells us how good and pleasant it is when God’s people live together in unity. We must speak our minds openly, debate our disagreements honestly, but always pursue solidarity. When America is united, America is totally unstoppable. (APPLAUSE)

There should be no fear. We are protected and we will always be protected. We will be protected by the great men and women of our military and law enforcement. And most importantly, we will be protected by God. (APPLAUSE)

Finally, we must think big and dream even bigger. In America, we understand that a nation is only living as long as it is striving. We will no longer accept politicians who are all talk and no action, constantly complaining, but never doing anything about it. (APPLAUSE)

The time for empty talk is over. Now arrives the hour of action. (APPLAUSE)
AWAY FROM AND INTERNAL

Do not allow anyone to tell you that it cannot be done. No challenge can match the heart and fight and spirit of America. We will not fail. Our country will thrive and prosper again.

We stand at the birth of a new millennium, ready to unlock the mysteries of space, to free the earth from the miseries of disease, and to harness the energies, industries and technologies of tomorrow. A new national pride will stir ourselves, lift our sights and heal our divisions.

It’s time to remember that old wisdom our soldiers will never forget, that whether we are black or brown or white, we all bleed the same red blood of patriots. (APPLAUSE)

We all enjoy the same glorious freedoms and we all salute the same great American flag. (APPLAUSE)

And whether a child is born in the urban sprawl of Detroit or the wind-swept plains of Nebraska, they look up at the same night sky, they will their heart with the same dreams, and they are infused with the breath of life by the same almighty creator. (APPLAUSE)

So to all Americans in every city near and far, small and large, from mountain to mountain, from ocean to ocean, hear these words. You will never be ignored again. (APPLAUSE)

Your voice, your hopes, and your dreams will define our American destiny. And your courage and goodness and love will forever guide us along the way.
TOWARD

Together, we will make America strong again. We will make America wealthy again. We will make America proud again. We will make America safe again. And yes, together we will make America great again. (APPLAUSE)
INTERNAL

Thank you. God bless you. And God bless America.
(APPLAUSE)
Thank you.
(APPLAUSE)
God bless America.

Analysis

In this speech, Donald Trump talked about what he is against, what he will move the country Away From. But his language structure also indicates what he wants to go Toward – America first, America first.

This is quite different than the ratio of Triggers in the first presidential debate, (which I analysed in another blog), possibly indicating that the actual text here was mainly written by other people. Naturally! In this address, there is proportionally, significantly more focus on Toward, than what he has done at other times. In the debates he used mainly Away From and Internal with very little Toward.

This is to be expected, as one hopes a first speech to be more inspirational and aspirational. Comparing the level of grammar and vocabulary used between this speech and the debate, there is also a difference (this speech there were more sophisticated use of grammar and vocabulary), but other software can evaluate this much more objectively.

Compared to the debates and his many “off the cuff” campaign speeches, which focused on what was wrong with America, this one set out the principles to which he is moving Toward.

“Buy American and hire American.” “… only America first, America first.”

But what about the Motivation Triggers™ driving his actions?

Already in his first week, he signed executive orders to start the removal of the Affordable Health Care Act, revived the Keystone XL Oil Pipeline, closed immigration to Syrian refugees and started the process to build a wall between the US and Mexico.

He has also produced numerous Tweets defending himself and attacking others as @realDonaldTrump and not as @POTUS (President of the US). Although the Libretta® software does not identify all of the LAB Profile® Motivation Triggers™, we can look at the behaviours of a person to understand the combination of triggers driving someone’s actions.

His first week actions and communications appear to have the following Motivation Trigger™ combination:

Proactive – need to act without thinking
Away From – Motivated to move away from what you don’t like
External – Cares deeply about the opinions of others, reputation, influenced by outside sources
Feelings – In stressful situations, gets into a negative emotional state and stays stuck in the emotion
My/. – My rules for me/I don’t care about anyone else
Automatic Convincer – gathers a small chunk of information and decides immediately, unlikely to change his mind

When people have this combination of Triggers, they are likely to:

• As soon as they see/hear/feel criticized or slighted in any way, they will immediately counterattack without thinking their actions through(Away From, External, Proactive, Feelings, Automatic)
• They will continue the counterattack because they continue to feel the negative emotions associated with the criticism (Feelings, External)
• Even if the counter-attack is considered inappropriate by others, it doesn’t matter since “the rules” in society don’t apply to them. (My/.)

Look and sound familiar?

I suspect that compared to the parts of the inauguration speech that were Toward, the above behaviours will be more typical President Donald Trump.

What do you think? Please leave a reply.

There are now over 550 LAB Profile(r) Consultant/Trainer Certification graduates from around the world.
“How strange,” I thought, given that NLP is used so much by trainers, facilitators, consultants and coaches, even if they don’t mention NLP.

“Why haven’t more people been using the LAB Profile and contributing to the ever-increasing knowledge base, especially since the LAB Profile has become the accepted way of teaching Meta Programs in many countries?”

So I asked some questions and here is an unscientific sample of what I heard on some NLPers’ beliefs about Meta Programs and the LAB Profile(r):

* Meta Programs are the same thing as the LAB Profile(r). * I already studied them and know what I need to know. * They are just filters and who needs more filters? * Nice to know but there are no practical uses for them.  What!? I was shocked!

And all these years I have been using the LAB Profile(r) along with my NLP skills to create a very lucrative practice helping organizations and people.

Since 1998 I have been certifying consultants, trainers, coaches and executives from around the world to use the  LAB Profile(r) (Language & Behaviour Profile) in business and other organizations. Highly-skilled people attend this program because they know it will dramatically increase their ability to help clients solve difficult problems as well as create a unique opportunity for their careers.

Learn more about the LAB Profile(r) »

Some Examples from my consulting business:  

• Assisted a manufacturer to avoid a strike and get the first 5 year contract with their union in the history of the company;
• Decoded specialized LAB Profile market research to develop successful advertising strategies;
• Transformed entire call centre representative behaviour to stop the bleeding of customers from an insurance company;
• Helped negotiators to increase revenue by millions of dollars by changing their behaviours with their customers.
• Appeared on national television using the LAB Profile(r) to decode election strategies for the general public.In short, my NLP and LAB Profile skills have made my fee irrelevant in the market place. My customers are willing to pay whatever it costs to take advantage of the insights and skills afforded them by these skills. Perhaps the information has not been getting across to NLP-based trainers and consultants, so I would like to correct some misunderstandings.

What are the Differences between Meta Programs and the LAB Profile?

Meta Programs, originally developed by Leslie Cameron-Bandler (now Lebeau), describe what information a person takes in or gives out. Are they filtering for information, place, person, thing or activity? Do they notice sameness, similarities or contrasts? And many, many more filters.
When I learned these patterns in an NLP Master Practitioner program in Paris in the 1980’s, they are rarely connected to how to detect them and what to do once you know the patterns. I did learn however that some patterns were better than others; it was better to be internal than external, better to approach than avoid etc., a belief I have since rejected.

I was fascinated by the information at the time, but also thought there was nothing one could do with the information. In 1984 I translated Rodger Bailey’s LAB Profile(r) manual into French when I working in Paris.

I was immediately struck by the differences between his model and the standard NLP Meta Programs. I chose to use and develop the LAB Profile rather than any of the other psycho-metric profiling tools because of its simplicity, accuracy and usefulness. While the LAB Profile was based on the original Meta Programs and Noam Chomsky’s deletions, distortions and generalizations, only the LAB Profile consists of:

1. A reasonable number of patterns to learn,
2. A methodology for detecting the patterns, and
3. A specific set of Influencing Language to match each pattern.

Rodger had also discovered some practical applications. This was something I could actually use. At the time we included the LAB Profile(r) in a program called “Managing High Performance Teams” and I began to explore what else could be done with it.

On top of this several people have used the LAB Profile(r) as a research topic for their Master’s or Ph.D. theses. Several psychological profiling tools have been developed using the LAB Profile(r) to use with individuals and teams.

(See Jay Arthur’s NLP Personal Profile, Patrick Merlevede’s IWAM, Arne Maus’ Identity-Compass and Jaap Hollander’s MPA Mind-Sonar)

All of this information on what uses trainers, consultants, facilitators and coaches are doing with the LAB Profile is irrelevant if people won’t give it a try for themselves. I wrote the book Words That Change Minds quite a few years ago to describe the Patterns and give information on how to use them for a few practical applications. But that was only the beginning.

Since then, we have discovered many more practical applications for consultants and trainers. Imagine being able to understand, and predict people’s behaviour using a rigourous, empirical and scientific method for motivation. The LAB Profile is an exciting alternative to standard problem-solving approaches which our customers have all heard before.

But don’t believe me. Check out my books Words That Change Minds and The Customer is Bothering Me at www.theShellestore.com

or have a look at the LAB Profile Consultant/Trainer Certification Program at www.LABProfileCertification.com

Please email me at [email protected] and visit my website for more information www.WordsThatChangeMinds.com

If you are interested in booking me (Shelle Rose Charvet) for a presentation, keynote or workshop contact me at [email protected].

Happy new year to you! I wish you all the best!

Here are some quick tips to help you have a successful 2017,
based on your own success strategies!

Find out what your unconscious mind already knows.

If you like what’s in this video, check out my mini e-book,
Wishing, Wanting and Achieving, only $9.99
Read transcript.

We all want to support our kids! Life is tough. But what are we teaching them by not saying no? Find out how to get a grip and improve your relationship.
Please let me know what you think.

Transcript

The holidays are near. Family time! Can you cope? Want some easy tips manage your stress and emotions? Have a look at this and let me know what you think. (But no comments on my hair please !)

You compete for your audience’s attention. Every 5 to 15 seconds, they decide
if you are more interesting or if what’s happening on their phone or computer is more attractive.
Don’t lose the battle! Here’s how to have a dynamic opening to your presentation.

What do you think? How do you open your presentations to get and keep your audience’s attention?

Why this probably isn’t the end of the world as we know it.

If you are getting the news, hanging out on Facebook, or just having conversations about current events you’ve probably noticed that the tone has changed dramatically. Depending on one’s point of view, people seem to be elated, panicked or have gone into hiding as a result of the 2016 US elections. There is a lot of shouting going on.

Protests in the US went on for days after the election. Many of my friends on Facebook are predicting dire consequences of a Trump Presidency. Media from around the world has been alternately between blaming Clinton campaign strategy, the FBI director, third party candidates for this election result and engaging in hand-wringing or panic-based predictions.
As I’ve been in Berlin for a little while, I caught the cover of Der Spiegel, Germany’s weekly news magazine with the title:

“The End of the World as We Know it” from R.E.M.’s famous song.
(Transparency alert: I would never have voted for Donald Trump and have been an ardent Hillary support, but I’m Canadian and British, so it is irrelevant.)
BTW for a completely different explanation of the result,
check out my niece Jessica Rose’s piece posted on the Berkeley School of Law Blog.

I think we all need to chill out and accept the result of the US election. Why? Because it is just possible that this is not actually the end of the world as we know it.

These events have been going on right when I am in the middle of
putting myself through Byron Katie’s self-inquiry process.

And if there is one thing I am learning about from this psychological cleansing process,
it’s that whatever is happening,
IS the current reality and that
we make ourselves miserable by thinking
about what should have happened instead,
bemoaning the lamentable current state of affairs,
and whining about how we want it to be – but it isn’t.

These are hard lessons to learn. Many people really believe that this result shouldn’t have happened. Maybe they are right – but it’s irrelevant. It did happen.

Here are some of Byron Katie’s inquiry questions
that force us to face reality as it is,
instead of suffering because of our thoughts and beliefs about it.

So if you’ve been thinking as I did:

“This is a terrible outcome for planet earth in general and the good American people specifically,”

Byron Katie would ask: “How do you react when you have that thought?”
I feel worried, anxious, and stressed out about all the terrible things that could result from a Trump presidency – naturally.

Then she would ask: “Who would you be without this thought?”
I would be more relaxed and able to see all the positive events that are happening in the world to make it a better place, and not only the events that I believe are depressing.

I’d be able to remember great things that are happening such as:
– advances in our understandings of how people function and what they need to be fulfilled,
– people who have been isolated from the world, getting access to broad band internet, enabling them to connect, earn a living and more fully participate,
– women more fully taking leadership roles in key corporate and government positions,
– greater awareness of how our habits affect the environment and what we can do about it
– being able to keep in touch with people I love all over the world, whenever I want.

Once I got to this place – one of being able to see what else of a more positive nature is going on in the world – I suddenly realized that when I was participating in the growing awfulizing, I was completely denigrating the capacity of people to be creative, resilient and forward-thinking.

Now that I think about it, this planet has more potential than problems. Every time one of us makes a real connection with another, we improve something. When we communicate online to many, we have the possibility of making a positive difference.

As the late Canadian politician Jack Layton said in his last letter to Canadians:

“My friends, love is better than anger. Hope is better than fear.
Optimism is better than despair. So let us be loving, hopeful and optimistic.
And we’ll change the world.”

We can do this!

What is really behind the candidates’ statements in the first US Presidential debate of 2016? While analyses have been made about who won, who fell into the other’s trap etc., I was curious about who was using which Motivation Triggers™ and how effective they were. Were they able to use words that change minds, and if so who’s?

Motivation Triggers™ describe what motivates people, how they think, how they make decisions and how they act. They show up, hidden inside the words people use, and in their behaviour.

Here are the Motivation Triggers™ that our patented software, Libretta®, scientifically measures:

Toward Motivation Trigger™

People who have a Toward Motivation Trigger™ need a goal to be motivated. They want to achieve something and focus on where they are heading.

Away From Motivation Trigger™

When people have an Away From Motivation Trigger™, they easily notice what is wrong or should be prevented and avoided. They are motivated to get away from the things that bother them.

Internal Motivation Trigger™

People who have an Internal Motivation Trigger™ decide for themselves, based on what is important to them. They tend to reject ideas when told what to do.

External Motivation Trigger™

People who have an External Motivation Trigger™ are motivated when they are appreciated, recognized and get feedback. When making decisions they are influenced by outside people or information.

Options Motivation Trigger™

People who have an Options Motivation Trigger™ love having lots of choices and alternatives. They start things and often then start another something else, instead of completing the first activity.

Procedures Motivation Trigger™

People who have a Procedures Motivation Trigger™ prefer to follow a step by step process and often believe there is a “right” way to do things. Without a procedure they may get stuck. When they start something, they are driven to finish it.

Using the transcript from the first presidential debate in 2016 I ran each candidate’s statements, topic by topic through the Libretta® analysis.

Donald Trump used mainly Away From language when he spoke about the following topics:
the economy, trade deals, government regulations and cutting taxes. He recognizes what the issues are without focusing on solutions or goals to be met.

When talking about jobs he uses Toward language mentioning that he wants to “create tremendous jobs”, but this is a relatively rare use of Toward language compared to the number of times he used Away From and Internal language.

This indicates that he is much more concerned with problems, things he does not like and the strategies that he does not approve of. The language he uses resonates with people who are angry and upset about unemployment, and economic disparity. They respond well to someone who matches their level of anger and frustration, which Donald Trump clearly does.

Hillary Clinton, in her opening statement used more Toward and Internal language, talking about what she wanted to achieve and the goals she thought were important.

When criticizing Donald Trump, she used Away From and internal language fairly consistently and, particularly when she attacked his attitudes actions and behaviors. Her main Motivation Trigger™ was Internal – speaking from her point of view about what she thought was important for the country, but not in problem terms (Away From) nor about moving toward goals (Toward).

She finished the evening with Toward and Internal language in her closing statement, again speaking to what would be important for her to achieve during her presidency.

When Hillary Clinton used Away From language it was mostly directed at Donald Trump, and only rarely directed at issues that need to be solved. For her to attract people who respond well to Away From language, she would need to express more of the outrage at the issues that are faced by Americans who have not yet decided to vote for her and talk about how people are suffering.

This is the strategy that Barack Obama used in his “yes we can” speech. With the exception of that tagline the vast majority of his speech was identified to be in away from language.

To attract some of the Donald Trump supporters or the undecided voters, Ms. Clinton might consider switching the direction of her language (she can still say the same messages) from Toward to Away From for these particular audiences. Being selective about the language patterns per audience what would help her attract some of those undecided and some of the weaker Donald Trump supporters.

Let’s see what happens!
Please let me know what you think.
For more information on my Libretta® software: go to www.weongozi.com