Shelle’s new LAB Profile Technology & innovation competition for Libretta

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As you may know, in 2010 with my partner Micha, we created a techie company called Weongozi. Our first product was HusbandMotivator(tm), the LAB Profile® iPhone app.

We have spent the last year developing an advanced communication email tool using the LAB Profile®, in partnership with the German Institute for Artificial Intelligence.  

Our new email tool is called Libretta(tm). It uses Artificial Intelligence to identify what is motivating people by analysing what they write and it gives guidance on the language to use in response. While you probably don’t need it for everyday emails, people are using Libretta to read the mind of their customers, colleagues or anyone else for high-stakes correspondence.  

It’s now available without cost as we are beta testing it. If you have Outlook 2007 or 2010 for Windows, I would love you to try Libretta and let me know what you think. You can download it at 

Innovation Competition – top ten finalist!

We entered our new email tool Libretta(tm) into a local innovation competition called Lion’s Lair and have made it to the top ten finalists, competing for a prize worth $100,000. Next week I go before the Lions and will be filmed making our pitch and being interrogated by the Lions. This innovation startup is a whole new world for me and it is all very exciting. I am deep in preparation and practice mode! 

You can see my quick pitch at as well as the other finalists. Check it out and please give me your feedback.

The local CBC (Canadian Broadcasting Corporation) produced a profile on me and our company with a short video that you might like. In it Libretta(tm) reveals what was so inspirational from Jack Layton’s last letter to Canadians. (He was a much loved Canadian politician who died in 2011.) 

Then the national CBC picked up the story! You can see the profile and video at:  

Isn’t this cool?  



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